The re-cut video remix subcategory describes films, where the meaning that was originally intended in the clip has been flipped through selective re-editing. This approach is a commonly used for trailer re-cuts, where editors intentionally reverse the expectations of a particular film, often by manipulating genre expectations (as a type of 'genre-play') e.g. transforming a family movie into a horror, an action film into a musical or a period drama into a thriller. For some editors this provides a powerful tool for critiquing aspects of the film form as a constructed means for communicating meaning.
Creator: Nate Cook (2019). OfficeMax Commercial.
Creator: Anonymous [Studio Yes]. (2019). Theresa May Gives Press the Finger in Cheeky Recruitment Video from Studio Yes.
Creator: Billy Judd (2019). Mars Runaway Train Ad ft Captain America and Bucky Barnes.
Creator: Anonymous [JOE.co.uk]. (2018). John Lewis x Brexit: Theresa May - This is Your Song.
Creator: Anonymous [JOE.co.uk]. (2018). Danny Dyer as the voice of Detective Pikachu.