This Unruly: a repository of video cut-ups

The re-cut video remix subcategory describes films, where the meaning that was originally intended in the clip has been flipped through selective re-editing. This approach is a commonly used for trailer re-cuts, where editors intentionally reverse the expectations of a particular film, often by manipulating genre expectations (as a type of 'genre-play') e.g. transforming a family movie into a horror, an action film into a musical or a period drama into a thriller. For some editors this provides a powerful tool for critiquing aspects of the film form as a constructed means for communicating meaning.

Creator: Anonymous [Wonderweasel]. (2006). My Chevy Tahoe Ad.

This is one of the many video cut-ups created in the failed 2007 Chevrolet 'Chevy Tahoe' SUV viral marketing campaign discussed by Horwatt, Eli. (2009).

Creator: Anonymous [n1ggle]. (2006). Chervolet Spoof Commercial.

This is one of the many video cut-ups created in the failed 2007 Chevrolet 'Chevy Tahoe' SUV viral marketing campaign discussed by Horwatt, Eli. (2009).

Creator: Anonymous [Arndjan]. (2006). Chevy Tahoe Commercial.

This is one of the many video cut-ups created in the failed 2007 Chevrolet 'Chevy Tahoe' SUV viral marketing campaign discussed by Horwatt, Eli. (2009).

Creator: Mark Brady (2006). Tahoe New Product Launch, Middle East Division.

This is one of the many video cut-ups created in the failed 2007 Chevrolet 'Chevy Tahoe' SUV viral marketing campaign discussed by Horwatt, Eli. (2009).

Creator: Anonymous [The Daniel]. (2006). Chevy Tahoe Commercial Parody.

This is one of the many video cut-ups created in the failed 2007 Chevrolet 'Chevy Tahoe' SUV viral marketing campaign discussed by Horwatt, Eli. (2009).
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